Ambition in digitization
All companies are undergoing digitization or some form of digital transformation right now. What is your company’s ambition? Are you aiming for digital transformation or is your strategy only about digitization? The difference between the two is about transformation.
Full-scale digital transformation involves all elements in the company, from the operating model to the infrastructure. Some fundamental questions need to be answered. What are we selling? Who are we selling to? What is the best way to reach the market?
If the goal is digitization alone, the focus is on optimizing existing services, products and processes using digital technology and the right expertise.
What are your technical platforms today? Technical transformation lays the base for digitizing your business.