Our take on tomorrow

How public renovation faced the digitalisation tsunami

Public enterprises must perceive and react to new technological opportunities, social challenges and population needs as they emerge. Our customer, BIR, is one of Norway’s largest waste disposal companies and has been successfully innovating in parallel with its ordinary activities.

Global front runners on digitalisation in the fish farming industry

The digital revolution has advanced furthest in industries with no actual physical product, but for the farming industry, two Knowit customers are trailblazers – not just here in Norway but also globally. Both AquaCloud and Grieg Seafood are embarking on a truly exciting journey of digital transformation.

From Stone Age to Silicon Age: The Power of Storytelling

Yuval Noah Harari has challenged millions of people to acquire a better understanding of the world. The past, the present and the future. Here we share various thoughts about what gives you power: read market share, based on his trilogy Sapiens, Homo Deus and 21 Lessons for the 21st Century.

RPA: The investment in Alfred paid for itself in 6 months

After a six-week project, the robot “Alfred” at Eiendomshuset Malling & Co was handling almost half of all incoming invoices. At the same time, we identified processes with a savings potential of several thousand hours.

CRM is dead – long live CRM

Now is a good time to organise your customer data and appear more holistic and uniform across channels and processes. Data-driven customer experiences are now at the very top of the CEO’s list of expectations for the CMO.

Begin measuring success in a new way

The best digital players work more flexibly, use digital platforms and tag on to extended ecosystems. They’re not afraid to invest in digital skills, and they have replaced the old KPIs: the means of measuring success.

Eight reflections after eight days in China

The global financial centre is moving eastwards, and China is now the world’s 2nd largest economy. Here the CEO of one of Scandinavia’s largest banks recounts eight days that changed his worldview.

Innovation in mature enterprises: threat, friend or foe?

When our Nordic customers consider it challenging to invest in innovation, we ask them to consider innovation as something cool, like an intangible value, that drives future growth. Investment in innovation is then an option for future performance with a limited downside and an unlimited upside. Here we focus on three of our customers who succeeded: Storebrand Helse, Sparebanken Vest and DNB.

Big Data, machine learning and predication. Pitfall or gold mine?

Here we describe some ways to think about the issue, and not least how individual companies can examine their own potential. This is a low-cost investment that we can see more and more of our customers coming to value.

The customer journey as a strategic management tool

Digitalisation moves more power over to customers and users. Both commercial and government institutions must have an even greater degree of ability to use insight and large amounts of data to make themselves relevant. Increased customer focus has led to the concept of a “customer journey” also now lying on the boss’s desk. According to Google, the term has twice as many searches today as in 2016. Here we are trying to account for why the customer journey is an important management tool and not just a passing trend.

Big data is worthless without real customer empathy

"Never have marketers known so much about their customers, but yet customers have never been more unhappy with marketing," said Head of Analytics at Google, Kevin Hartman. Today, businesses stand at a crossroads, where companies working in silos without the capability to be design driven or use customer data correctly are falling away. The challenges are usually related to collecting relevant data and using it appropriately.

Inbound Marketing – The New Leads Magnet

The term 'Inbound' describes a process where purchasers and potential customers themselves make contact with the seller. Initially, this dialogue takes place via email and chat before consultants and experts take over. Inbound marketing utilises digital methodologies and tools that prequalify people exposed to your messages.  

“We really do have equality, don’t we?"

All businesses face challenges as regards equality, be it in terms of gender, ethnicity or minority groups. We believe that Knowit is neither better nor worse than others, but we choose to share the experiences we have had in our project. We call it Genus.

Technological understanding redefined

“To create synergies between IT and marketing, both disciplines must be expanded horizontally and the term “technological understanding” must be redefined”, says our Director of Strategy Stein Opsahl in this edition of Knowit’s Take on Tomorrow.

Do the administration and the board share a strategic focus?

In the Nordic countries, surveys show that digital technology is primarily used to reduce costs, not increase revenue. Companies regard the cost level as the most significant threat, while American and Asian IT managers have a much broader focus that also includes digital competition, new business models and channel integration.

Nothing ventured

Innovation is a new way of doing things. As a rule, there is no shortage of ideas, but putting these ideas into practice is what is difficult. The best plans are no longer made for four years at a time. Choose a direction you believe in, let the data tell you if you are on the right track, and in following up we ask the question, "Are we going to double up or call it quits?"

The banks' business model is threatened

2018 will probably be the year in which the bank's business model is really put to the test. The forthcoming implementation of PSD2 means that banks no longer have exclusive rights to transaction and information services for their customers. This will allow new companies to enter the competition and compete to offer the best customer experience.

Digitalisation will get you back to work faster

Digitalisation can generate values for many challenges that are being faced in the public and private sector. Used in the right way, it contributes to more democracy, better quality of life and health in a world that is facing many challenges. Storebrand Helseforsikring believes new digital services are set to open up completely new opportunities. Faster treatment. Reduction in absence due to illness. Better user experiences.

High-level SoMe confusion

Given that the advertising salesperson calls the advert in the morning paper and digital text advertisements ‘Content Marketing’ and the advertising agency claims that the back of the milk carton is the same thing, there is every reason to want to tidy things up a little. As a manager, this is your responsibility.

PIM + E-commerce = True

Your customers are searching for product information more than ever before before they decide to buy. The number of touchpoints during a customer journey has doubled in just a few years. The solution is often PIM.

Empower your people

Do your employees understand who you are and where you are heading? Do you have a dialogue where direction and differentiation are clearly communicated and understood?

What is steering the choice of methodology behind the design and development of digital systems?

Flexible methods revolve around adjusting one’s course and priorities based on what offers the most immediate value. The methodology is often juxtaposed against conventional ‘waterfall’ methodology. In this article, we look at the pros and cons.

This is how you comply with the GDPR requirements that come into effect next year

Data protection has always been important. Now it has become critical. Here is an overview of how you can adapt to the new regulations.

Some decisions to ponder this summer

Every business will sooner or later have to make important strategic decisions. Before doing so, it’s important to identify areas of improvement that are significant enough to generate momentum, yet manageable enough to be viable .

The best E-commerce companies don’t just do things differently; they do different things

Many e-commerce projects are characterised by throwing a dose of digital dust on existing processes instead of thinking in terms of digital transformation. To be able to provide outstanding user experiences online, you have to understand and visualise how this happens in the physical world.

Insight does not require more technology; you need better focus

Many people feel that technology and the future have come a little too close for comfort, and that the skeletons are rattling in the server cabinet. They want new solutions, quickly. Their competitors overtake them, and there is little time. The pace is high, budgets are in place. But then something happens that they’re not expecting when dealing with a technology supplier like Knowit. We say stop.

E-commerce HEALTH CHECK

There are multiple management challenges when it comes to e-commerce, and our health check is based on experience from an extensive range of assignments in which we have given advice to world-leading brands and retailers concerning digital strategy and e-commerce. What are the critical phases? What characterises those companies that succeed? What is it that drives significant change in growth curves?

Virtual workforces will affect 6 out of 10 jobs

Almost half the work of wage earners will be automated, and the boss will definitely be no exception. According to McKinsey, around 20% of your tasks will be automated via robot technology. 

We will explain here what “Robotic Process Automation” is and why it is good. You can quickly discover what RPA is and what it is not, what you can do with these robots and what will happen in the coming years.

The top 10 strategically important technology trends in 2017

We will also be inundated with digital services in 2017, and a growing number of them will be smarter, with in-built intelligence. When Gartner presented its views on this at an annual conference in Barcelona in November, it also launched the expression “The Intelligent Digital Mesh”. A glorious mix of people, widgets, content and services that also form the basis for their predictions for the next year.

Gartner divides everything into three parts with the headings Intelligent, Digital and Mesh. The last one we can perhaps translate as “a collection”.

Is your company or sector threatened?

Here are the signs you must look for

Five so-called superpowers have struck simultaneously and created the digital revolution. Here we will describe these powers and the connections between them. We will explain what our customers are concerned about and how we collaborate to use digitalisation as a downstream factor. Adjusted business models, streamlining, cost-cutting and smarter connections between supply and demand are advantages.

Blockchain is cryptonite for many industry leaders

“Trust room” that replaces the authorities

Blockchain technology has the potential to change the ways we engender trust, thereby influencing our relationships with agreements, trade and ownership. With the EU’s new payment directive in place in January 2018, many of today’s super companies will be very vulnerable to the new cryptonite.