Buy target groups
Programmatic advertising simply means buying and selling online ads on an exchange, in real-time. Instead of contacting a media house to buy, say, 80,000 views next week, you buy one view at a time, based on your target group and budget. It’s fast-paced and very here-and-now. Target groups can be adapted based on behavior, demography, geography, and interests. With programmatic advertising, you get valuable information gathered in one place, making it easier to see the results of your marketing. You can adjust and optimize campaigns as you go, in relation to both target groups and what website you are on.