The total identity consists of a logo and, for example typography, colour palette, icons, patterns, photographic style, layout and tactile and digital expressions. All communication interfaces (such as business cards, coffee cups and word of mouth) have different roles to play and different recipients at different times and in different contexts. To create the perception of a vibrant but consistent brand, it is necessary to define how the various visual elements interact in the brand universe. 

To ensure that a visual identity is sufficiently powerful, our designers and strategists need to delve deep into what characterises the company and what sets it apart. We will look at the brand from the perspective of a service designer and establish rules for the visual identity for all prioritised points of contact. In this way, we will take account of the development of smart and exciting withdrawals of a visual design expression tailored to most interfaces and needs.

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The party ultimately responsible for handling of personal data is either a subsidiary within the group or Knowit AB. If you know which Knowit company is the controller, you can contact that Knowit company directly, and you can always contact us at dataprotection@knowitgroup.com.

We store information about you for as long as we have your consent. You can at any time revoke your consent by clicking on Unsubscribe. The processing is performed in accordance with Knowit’s privacy policy.

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By contacting us you consent to Knowit handling your e-mail address and your name for the purpose of sending the requested information to you.

The party ultimately responsible for handling of personal data is either a subsidiary within the group or Knowit AB. If you know which Knowit company is the controller, you can contact that Knowit company directly, and you can always contact us at dataprotection@knowitgroup.com.

We store information about you for as long as we have your consent. You can at any time revoke your consent by clicking on Unsubscribe. The processing is performed in accordance with Knowit’s privacy policy.

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