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CASE

PROCURATOR

The AI Solution That Made 50,000 Products Manageable for Procurator

RETAIL & SERVICES

Managing tens of thousands of products means dealing with endless attributes, text descriptions, and supplier files that constantly need updating, enriching, and quality control. An AI platform now automates this entire pipeline for Procurator, saving over 6,400 hours in its first year alone.

    AI

The AI Solution Creating a Dynamic, Up-to-Date Product Range

For many e-commerce companies, keeping product data continuously updated has become an endless manual task that never feels quite finished. At the same time, critical product knowledge often lives with individual employees rather than inside the systems. The AI solution developed for Procurator automates the entire update chain: from supplier data and SEO to structure, tone of voice, and validation. 

Picture the daily workflow: You open the PIM system to update a product. A new supplier file has arrived. The information is there, but not in a way that can be used directly. Some attributes are missing, others are incorrect, and the tone of voice is inconsistent. The copy might be technically correct, but it doesn't explain why the product is right for the customer. The text needs search engine optimization, translations need checking, and categories and product logic have to line up. You make the edits, save, and move on - only to do the exact same thing for the next product, and the next. 

Procurator has one of the Nordic region’s broadest ranges of workplace products and services, covering workwear, personal protective equipment, cleaning, hygiene, and food service essentials. The combination of an extensive catalog, a small team, and a growing business created an increasing demand for high content quality. 

From Manual Workflows to Automatically Updated Product Data

The solution automates the exact tasks that previously created bottlenecks. The application receives data, identifies missing information, structures it, and generates new content tailored to Procurator’s tone of voice and the right channels. Editors and product managers maintain full visibility over all additions and changes directly within the application. As soon as Procurator launched the solution, the impact was measurable from day one: 

  • 257x faster workflow 

  • Over 6,400 hours saved 

  • 71% higher quality in content and SEO 

  • Gives ~3 full-time employees their time back for core priorities 

No Need for 'Yet Another System'

The solution didn't require Procurator to rebuild their entire existing IT landscape, as it works directly alongside their existing systems. The application receives data, does the work, and sends quality-assured information back to the PIM and other channels. The whole process runs automatically, but if a human review is needed, that feature can easily be enabled. This allowed the team to start small, test in practice, and scale the solution step by step. 

Gemini serves as the default model in the application. This choice was primarily driven by Google’s strengths in search, e-commerce, and structured data, as well as its ability to handle large amounts of context at a practical cost. This made it possible to work across the entire product catalog at scale, rather than focusing on just a small selection of priority products. 

What we have built together with Knowit is about much more than just efficiency. Previously, we could only cover a small portion of our product range, but now we can make Procurator’s specialist knowledge accessible across our entire selection. For the customer, this delivers a very concrete benefit: they find the right fall protection equipment, the right chemicals, and the correct instructions much faster, allowing them to do their job safely and efficiently

Olof Bladh

Head of Marketing & E-Commerce at Procurator

Contact us

Want a Clearer Picture of How AI Can Structure and Quality-Check Your Product Data? 

We work with everything from AI applications and automation to e-commerce and content optimization, whether for PIM, SEO, or other digital channels. Contact us for an informal chat about your options. 

Urban Nyblom

Business Director

Knowit Experience Stockholm