The AI Application That Makes 50,000 Products Manageable for Procurator

RETAIL & SERVICES

Tens of thousands of products. Even more attributes, descriptions, supplier files and classifications that need to be corrected, enriched and quality assured. Together with Procurator, Knowit developed an AI powered application that automates the entire process, freeing up more than 6,400 hours in its first year alone.

Bringing Product Information to Life with AI

For many businesses, product information has become an endless manual task that never quite catches up. Critical product knowledge often remains in people's heads rather than in the systems designed to manage it.

The application Knowit built for Procurator handles the entire workflow, from supplier data and SEO optimization to content structure, brand tone of voice and validation.

Imagine opening your PIM to update a product. A supplier file has arrived. The information is there, but not in a format that can be used directly. Some attributes are missing. Others are incorrect. The tone of voice is inconsistent. The text is technically accurate but does not explain why the product is right for the customer. It needs SEO optimization. Translations need reviewing. Product classifications and business rules must be validated.

You make the changes, save the record, move on to the next product, and then the next.

This challenge becomes particularly significant for Procurator, one of the Nordic region's leading suppliers of workplace solutions, with an extensive portfolio covering workwear and personal protection, cleaning and hygiene, healthcare and food service products.

As the business continued to grow, so did the demands on content quality, consistency and speed.

From Manual Work to Self Improving Product Information

To help Procurator scale efficiently, Knowit developed an AI application that automates the work that previously created bottlenecks.

The solution ingests supplier data, identifies missing information, structures content and generates new product information tailored to Procurator's tone of voice and sales channels. Every change remains fully visible to editors and product administrators, ensuring complete transparency and control.

The impact was measurable almost immediately:

257× faster product information workflows.
More than 6,400 hours saved.
71% higher content quality and SEO performance.
Multiple full time roles freed up for higher value activities.

No Need for Another System

One of the key advantages was that Procurator did not need to replace or rebuild its existing technology landscape.

The application integrates seamlessly with the systems already in place. It receives incoming data, performs the enrichment and validation work, and returns quality assured information to the PIM and other channels.

The process can run fully automated, but human review can easily be enabled whenever needed. This allowed Procurator to start small, validate the solution in real business scenarios and expand gradually over time.

Gemini serves as the foundation model within the application. Its strengths in search, ecommerce and structured information, combined with its ability to process large amounts of context cost effectively, made it possible to work across the entire product portfolio at scale rather than focusing on only a subset of prioritized products.

What we have built together with Knowit is much more than an efficiency improvement. We are moving from managing parts of our assortment to making Procurator's knowledge available across our entire product range. For customers, this means something very tangible: finding the right fall protection equipment, the right chemical product or the right instructions faster, enabling them to perform their work safely and efficiently.

Olof Bladh Marketing Director

Procurator.