Microcopy guides the visitor
UX writing, or microcopy as it’s also known, guides the user through an app, a website, or an online store, using concise, targeted copy. All microcopy has in common that it has a clear purpose. It might be informing, selling something, or getting more people to subscribe to a newsletter. We help clients write brief, clear, and tailored content based on keyword analyses, so that Google will rank the contents highly. UX writing can be the factor that determines if your target group visits your website or that of your competitors.