UX writing & microcopy

UX writing and microcopy mean making the user experience better by writing short, concise, informal, and personal texts for a website, app, product, or service. Our UX writers can use precise microcopy to simplify and make the digital journey toward the customer’s purchase as clear, simple, and fun as possible.

Microcopy guides the visitor

UX writing, or microcopy as it’s also known, guides the user through an app, a website, or an online store, using concise, targeted copy. All microcopy has in common that it has a clear purpose. It might be informing, selling something, or getting more people to subscribe to a newsletter. We help clients write brief, clear, and tailored content based on keyword analyses, so that Google will rank the contents highly. UX writing can be the factor that determines if your target group visits your website or that of your competitors.

How our UX writers support you

Our UX writers help in creating the best customer journey through precise and targeted messaging that captures a visitor’s interest in a few seconds. Our goal is that our clients manage to create a dialogue with their target group, help them find and visit the website, buy what is being sold, register for newsletters, share information with their friends… Simply put, make them loyal customers and brand ambassadors. UX writing can be the factor that determines if a visitor stays on your website or leaves it quicker than you can say “carrot cake!”

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Urban Nyblom
Business Director, Knowit Experience Stockholm
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