Knowit supports Metacore Games in the game industry

As the number of players in Merge Mansion, released in late 2020, grew, the importance of game data processing increased. The company had an old licensed data pipeline in place, but the goal was to build its own. Metacore asked AWS for help and, on a recommendation, found its way to Knowit. The partnership used AWS native tools, which facilitated integration into the customer's environment and existing tools.

As a first joint project, experts from Knowit's data unit planned how to manage the data. Metacore already had other games in the works at the time, so they needed to be ready for a much larger need and for data analysis.

Next, Knowit assembled a team to carry out the roll-out, which started in June 2021. The first version of the new data pipeline was completed in six months. In addition to AWS, the tools chosen were Snowflake, dbt, which best suited Metacore's needs, and Tableau for visual analysis of the data.

As a result of this collaboration, Metacore will be able to manage the data collected. Data collection and analysis will be scalable and ready for the growing number of users as new games are developed. The data solutions will also be continuously developed.

Management and tracking software for effective use of promotional videos

In mobile games, player acquisition is a key part of the business. In practice, this means advertising mainly on social media, and the scale is large. As advertising is a significant investment, Metacore wanted to streamline the management of advertising and closely monitor its performance.

Knowit was commissioned to build a web-based interface for managing, sharing and analysing advertising material. Ads can be managed and distributed to selected channels from a single location. Advertising data is made available and analysed directly in the same system that the company uses to analyse its data.