A new tool for evolving needs
Clear Channel offers its clients a nationwide advertising network and versatile and eye-catching advertising platforms that enable them to reach large audiences quickly and effectively. On the other hand, smaller audiences can be targeted with highly targeted campaigns.
Customers submit advertising materials to Clear Channel via the AdHub portal. Clear Channel used to have a content portal, but it no longer met their changing needs. For example, the old portal did not have an automated review of material and could not be updated. Clear Channel Finland's Digital CMS & Project Manager Darius Skaudis was tasked with requesting quotes for the development of a new content portal. Knowit was shortlisted through recommendations, as one of Skaudis' colleagues had previously worked with Knowit.
"We chose Knowit for two reasons. Firstly, the price was competitive. Secondly, they have been developing similar content portals for media houses. To my knowledge, there are only three such advanced content portals in Finland, of which Knowit now has expertise in two. Quite a few media companies handle the uploading of material to ftp servers or forms. A content portal is an advanced way of doing this", says Darius Skaudis.