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Knowit finalizes the acquisition of Creuna


Knowit has finalized the previously announced acquisition of the Nordic digital agency Creuna.

The consideration initally consists of a cash portion totaling SEK 50 million, paid on the date of accession, 30 November 2020, and a share portion, totaling 398,419 shares in Knowit (corresponding to a dilution of approximately 2 percent of the total number of shares outstanding in Knowit after the share issue) with a value of around SEK 108 million. The share portion includes an adjustment for estimated net cash in hand and a normalized operating capital of around SEK 11 million.

In addition, SEK 43 million shall be paid no later than 17 December 2021, either in cash or in the form of newly issued shares. Further, the seller is entitled to annual additional consideration, in accordance with the acquisition contract concluded and communicated on 22 October 2020.

The company will be consolidated into Knowit’s financial reporting as of December 2020. The merger and integration of Creuna’s operations with Knowit Experience will mean significant cost synergies, combined with new business opportunities, and is expected to support a favorable development of profitability going forward. Knowit expects the acquisition to be accretive to earnings per share as early as during 2021.

The two organizations will be joined under the brand Knowit Experience and will strengthen their position in digital customer experiences in all the Nordic countries.


Christina Johansson

Head of Communications