Crafting experiences with the business in mind and the end-user at heart

Complex problems call for integrated formulas. That is the reason why Knowit Experience, the agency division of Knowit, now is teaming up with Creuna in crafting the most complete and successful experience agency in the Nordics.

“We believe the future of customer experience will be found at the crossroads of validated end-user insights and interdisciplinary execution. Add to that a touch of tech savvy know-how, a creative and curious energy, sprinkled with business understanding, and you approximate the very DNA of this agency. With this approach we aspire towards an even higher client value at the other end, says Fredrik Ekerhovd, EVP of Knowit Experience.

Together, the new Knowit Experience will be vastly stronger, and further complement each other on key areas in a way that makes our new offering a unique set of integrated services, capable of providing a better and more profound experience for the end user. This can take the form and shape of introducing a new brand to the marketplace on to building a loyal customer base over the course of a long period – and virtually everything found along the customer journey in between these stages.

“Emerging technologies, more complex client problems, increasingly interdependent value chains, and a convergence of disciplines, all call for contenders aspiring towards true partnerships, reaching for those pioneering projects. That is where we as an agency aspire.”

The two company groups have been long-time rivals in the experience domain, with only minor variations in the overall mix of competencies and strategic approach to the business. By joining forces, there are several synergies to be extracted, Ekerhovd suggests.

“Our clear ambition is to work with the best: The best talent pioneering the most rewarding projects and inspiring brands. It is easier said than done. We need to keep our heads cool, invest in our people, promote expertise and cultivate professionalism. When it comes to attracting ambitious clients and talented staff, the competition is fierce. But I firmly believe there is a power in an overall size and in the geographically distribution of teams.”

Welcoming 275 professionals from Creuna, the new Knowit Experience will number approximately 900 employees across Sweden, Norway, Denmark and Finland.

The acquisition of Creuna by Knowit is expected to close in late November or early December, pending an approval by the Norwegian Competition Authority.