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CASE

BRAV AS

Shared digital platform unites the brands for future growth

RETAIL & SERVICES

Brav AS, the brand house behind Swix, Ulvang, Lundhags, Toko, Helsport and the Skisporet app, has implemented Microsoft Dynamics 365 to establish a shared, flexible, and scalable platform across its brands. With operations in seven countries, distribution in more than 30, and approximately 300 employees, Brav needed a cohesive digital strategy to unite its companies, create business value, and enable continued growth – and that is exactly what this project delivered.

    Business systems
    ERP system
    Microsoft Dynamics 365

BACKGROUND

Need for structure, scalability, and control

Brav wanted to bring its employees and brands together on a shared digital platform that could unify the organization’s identity and objectives. To meet the demands of both B2B and B2C operations, and to manage complex seasonality within its product assortment, the solution needed to support the company’s growth strategy, streamline processes, and ensure high data quality across the entire group.

CHALLENGE

Shared Structure and Operational Efficiency with Microsoft Dynamics 365

By implementing a unified cloud-based Microsoft Dynamics 365 solution, Brav enabled all employees to work within the same system. This resulted in improved data quality, standardized ways of working, and a common framework for all brands within the group. Processes were streamlined, automation was introduced, and the platform was designed to be easily adaptable to strategic shifts – such as the transition toward increased direct-to-consumer sales.

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Photo: Brav Norway – Lundhags

SOLUTION

A future-proof platform for scalable growth and end-to-end visibility

Brav now has a future-proof and flexible platform that enables the brand house to scale in line with market demands and strategic changes. The efficiencies gained have reduced manual work and created a comprehensive overview across all business areas – strengthening Brav’s vision of “Turning Dreams into Memories.”

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Kristoffer Gudmundsen

Sales Manager