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Market, Category, and Offer Strategy

Starting from the perspectives of the consumer, shopper, and retail, we define your category and portfolio strategy. We also develop unique value propositions and innovative concepts that drive your sales and the category as a whole.

Market Strategy 

Together with our clients, we aim to generate maximum market impact. In today's increasingly complex world, it is crucial to work insight-driven and deeply understand customer needs to define initiatives with the right focus.

We assist our clients in identifying, prioritizing and attracting new customer segments, as well as developing existing ones. We help you formulate the right value proposition and prioritize channels, competencies, and market initiatives.

Our strength lies in commercial experience and strategic competence, coupled with the ability to define strategies that can be transformed into concrete action plans. We have a solid understanding of both business and people, combining strategic acumen with creativity. 

We can help you with: 


  • Understanding and selecting the right target group
  • Developing value propositions and concepts that stand out in a meaningful way
  • Choosing the right marketing strategy
  • Selecting the most effective go-to-market strategy 

Future-proof Commercial Organization

  • Establishing a common direction and leading change in an engaging manner
  • Developing a data-driven and agile organization
  • Coordinating sales and marketing activities
  • Developing the right competencies to meet market demands

Category Strategy and Offer Development 

Together with suppliers, we create a stronger consumer offering from a category perspective. Starting from the consumer, shopper, and retail, we define and develop unique value propositions and innovative concepts that drive both your sales and the category as a whole, thereby strengthening the relationship with the retailer.

Our focus includes helping you navigate the new retail landscape and establishing clear channel strategies for physical, online, and direct-to-consumer (D2C) sales. Our methods and approaches are at the forefront, and among our clients are many leading FMCG brands in the Nordic market, especially in grocery retail and food service. 

We can help you with:

  • Category Analysis
  • Category Vision and Strategy
  • Category Guide and Category Plan
  • Gap Analysis
  • Portfolio Development and Assortment Strategy
  • Innovation Strategy
  • Concept Development
  • Pricing Strategy
  • Channel and Customer Strategy

Katarina Jerndahl


Related offerings

Profitability programs & management​Commercial excellence & Pricing strategyInsight and Trend Analysis