The project began with an evaluation of the activities that worked – and those that did not. The solutions that were ultimately implemented ranged from improving Fyrisbiografen’s digital purchasing flow to starting to sell nostalgic sweets.

“We could see how our audiences actually behave and find out what they like. As a result, we could easily design better solutions that elevated the entire cinema experience, from buying the ticket to taking your seat in the auditorium,”

Olle Agebro, chair of the Fyrisbiografen Association.

The mix of traditional and digital was a success – audience numbers have risen by more than 50 percent compared to the year before. Fyrisbiografen won the European Cinema Innovation Prize at the Venice Film Festival.

Goal 12: Responsible Consumption and Production

The goal is aimed at ensuring sustainable production and consumption patterns.

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Ingemar Jansson
Head of Sustainable Strategy & Business Development
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