LEAD’s greatest opportunity to provide solutions that benefit society is through the start-ups and entrepreneurs it guides through its programmes.
In order to identify how LEAD can contribute, Knowit helped the incubator create and explore a four-step method (PICU), which aims to capture opportunities throughout the entire incubation process:
- Identify and accelerating potential (P)
- Refine, develop and accelerate ideas (I)
- Encourage and accelerate clustering (C)
- Support and accelerate uptake (U)
PICU was applied to LEAD’s overall process and integrated into a selection of tools for evaluation and business development.