Orion is the largest pharmaceutical company in Finland and operates globally. Their website serves as a global business card for the most important stakeholders. The main goals with the site are to build the brand and the employer brand, convey information, and highlight Orion's innovativeness and responsibilities as a company.
Over time, the website had been updated with new sections and features, which had altered its appearance and decreased uniformity. While Orion has grown as a company, its key stakeholders have also shifted and grown. Furthermore, search engine optimization, content discoverability, and marketing were limited in the old CMS.
"The old Orion.fi website had simply come to the end of the road. The website renewal sought, above all, to change the contents, structure, and visuals, as well as review the functionalities," says Mari Lautsuo, Orion's communications manager.