The farm has a long and proud history. We took as our stating point the farm’s house mark – combined with personality and charm. The product is handmade, something we wanted to reflect in the brand identity. The label, the coloured bottle cap, the focus on the product’s quality – as well as the “approved by my father” tagline – are all examples of approaches to strengthen this connection. Demand for the product has proved to be far above Olav’s expectations, leaving him to increase production to meet the market’s demands.