CASE
CARSPECT
Data-driven marketing gives Carspect a competitive edge
RETAIL & SERVICES
Knowit has supported Carspect in developing a data-driven digital marketing model that strengthens its growth journey. Moving away from a previous focus on print and direct mail, Carspect has built a foundation for greater online visibility and enabled hyperlocal targeting through marketing automation.
CHALLENGE
Traditional marketing channels could no longer support the pace of growth
Carspect is one of Sweden’s leading vehicle inspection providers, with the ambition to offer convenient and reliable inspection services through an extensive network of stations. The company operates in a competitive market where effective marketing and customer insights are important drivers of growth.
With the goal of accelerating growth and increasing its market share in Sweden, it was time to review an operational approach that had focused primarily on brand-building activities through direct mail and print. To continue growing and engage customers on an ongoing basis in a more cost-effective and data-driven way, Carspect needed to find a digital marketing model that suited the organization.
SOLUTION
A data-driven, hyperlocal marketing model
The collaboration began with an assessment of Carspect’s digital marketing and the identification of key areas for improvement. Based on these insights, Knowit developed a comprehensive digital marketing model in which the customer base was carefully segmented and communications were tailored to each customer’s situation and vehicle inspection needs.
Marketing automation became a key tool, with campaigns planned on a hyperlocal level based on demand and booking availability at each station. Email communications were personalized and timed according to each customer’s inspection period, increasing relevance and improving the customer experience.
To reach both prospective and existing customers across digital channels, Carspect also established the foundation for continuously working with search engine marketing, search engine optimization, and analytics.
RESULT
Cost-effective growth and a stronger market position
Through the collaboration, Carspect has made its marketing more efficient and improved customer retention. The data-driven model has enabled marketing to support business growth more cost-effectively, while allowing decisions to be based on measurable data.
Carspect has grown to a network of more than 125 vehicle inspection stations and strengthened its position as Sweden’s fourth-largest provider. Its marketing is now transparent, measurable, and can be continuously optimized.
Our collaboration with Knowit has been smooth and rewarding. Their data-driven approach, combined with a structured and proactive way of working, has significantly improved the effectiveness of our marketing and supported our growth in a cost-effective and measurable way.
Linda Taube, Marketing Manager, Carspect
Do you want to know more?
Please, don't hesitate to contact me.
Marjo Himanen
Business Unit Director