Marketing is more demanding than ever before. Companies usually hold data about customers’ needs, preferences and behavior. We can make use of this data to turn marketing into an exact science, enabling us to optimize the points of contact in sales, service and delivery. That means you can optimize your marketing budget for maximum impact.
We hear reports about failed risk management from around the world on an almost daily basis. Major banks failing because of excessive risk taking, multinationals harming the environment after cutting costs in the wrong place. In future it will be possible to quantify and put a price on risks, giving risk management an operational perspective rather than today’s defensive stance.