Easy summer readings
We’d like to give you some digital inspiration this summer.
Here are the most popular stories from Knowit on Tomorrow Quarterly 2017. Have a great summer!
For all its simplicity, this heading sums up how you should approach your business. We're offering up five equally simple pieces of advice to help lower your pulse this summer – at a time when digitalisation is changing the world at an ever faster pace.
Many e-commerce projects are characterised by throwing a dose of digital dust on existing processes instead of thinking in terms of digital transformation. To be able to provide outstanding user experiences online, you have to understand and visualise how this happens in the physical world.
Many people feel that technology and the future have come a little too close for comfort, and that the skeletons are rattling in the server cabinet. They want new solutions, quickly. Their competitors overtake them, and there is little time. The pace is high, budgets are in place. But then something happens that they’re not expecting when dealing with a technology supplier like Knowit. We say stop.
An increased level of service to customers in the digital marketplace has significant consequences for your business and the “digital workplace”. Digitalisation and change is about dealing with the new digital expectations from customers as well as improving the digital capacities of your employees.
Programmatic advertising purchasing represents a complex ecosystem with a lack of transparency and opaque cash flows. If you pose questions, the answers will vary depending on whom you ask and their “stake in it”. The hidden fees are redolent of advertising agencies who really skimmed the cream some years ago.
There are multiple management challenges when it comes to e-commerce, and our health check is based on experience from an extensive range of assignments in which we have given advice to world-leading brands and retailers concerning digital strategy and e-commerce. What are the critical phases? What characterises those companies that succeed? What is it that drives significant change in growth curves?
Here we will look deeply into how the internet works today, why it is changing so quickly, and which platforms are going to change our lives up to 2020.
If you want your business to manage this well, you have to understand the internet and all its mechanisms. At the same time it is easy to feel a little behind the moment you realise the speed at which the internet is developing. Right now, the internet is experiencing its greatest change since it became common property around 23 years ago.
Almost half the work of wage earners will be automated, and the boss will definitely be no exception. According to McKinsey, around 20% of your tasks will be automated via robot technology.
We will explain here what “Robotic Process Automation” is and why it is good. You can quickly discover what RPA is and what it is not, what you can do with these robots and what will happen in the coming years.
- Digitalisation contributes to more democracy, better lives and health in a world facing many challenges. We are also facing the greatest sociological change in 700 years. Our world is changing dramatically, and everything will form part of a totally new ecosystem: the Internet of Things. The Bergen Chamber of Commerce and Industry interviewed Knowit in connection with its recent annual conference, Time to Step Up, which is based on the UN’s Sustainable Development Goals.
The dynamics and ground rules for how we consumers evolve have been turned on their head. Tools and resources are changing; the foundations remain. Words like “traditional” and “digital” will lose their meaning and fuse into one word: advertising – the art of creating strong experiences between brand and user.
We will also be inundated with digital services in 2017, and a growing number of them will be smarter, with in-built intelligence. When Gartner presented its views on this at an annual conference in Barcelona in November, it also launched the expression “The Intelligent Digital Mesh”. A glorious mix of people, widgets, content and services that also form the basis for their predictions for the next year.
Gartner divides everything into three parts with the headings Intelligent, Digital and Mesh. The last one we can perhaps translate as “a collection”.
Knowit is one of a few Nordic companies that combines strategic awareness with results-orientated communication and leading technological solutions. We work best with companies who want digitalisation to create value within four different management challenges: innovation, streamlining, business development and brand positioning.
Five so-called superpowers have struck simultaneously and created the digital revolution. Here we will describe these powers and the connections between them. We will explain what our customers are concerned about and how we collaborate to use digitalisation as a downstream factor. Adjusted business models, streamlining, cost-cutting and smarter connections between supply and demand are advantages.
Companies that succeed in the digital world do so because they have a close relationship with their customers. The digital customer journey is more complex and seamless than ever. Ask yourself whether you are capable of tracking the digital customer journey, understanding data, optimising on the basis of new insight and preparing an effective strategy.
Blockchain technology has the potential to change the ways we engender trust, thereby influencing our relationships with agreements, trade and ownership. With the EU’s new payment directive in place in January 2018, many of today’s super companies will be very vulnerable to the new cryptonite.
In a mobile world, you are competing with services based on cloud technology, global ecosystems and hyper-scaled platforms. It is about the micro-moment in which the mobile phone is a catalyst for making things happen. Read about how the best are becoming even better and how “container” technology means that employers can offer better user experiences through accessibility, performance and security.