Boosted by good targeting opportunities like geography and time control, it goes without saying that marketing using search engines like Google or Bing can be very effective.

Search engine marketing (SEM) is a term used to describe two different ways to increase visibility in search engines:

Search engine advertising (PPC – Pay Per Click) describes paid ads in the search engines which display your company’s message in response to search terms your specify yourself. The ad text and message can be tailored for your target group, and the ads can even be focused on particular geographical areas to increase their relevance.

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