Purpose and objectives
This is where we set out why your company is investing in the project. We start by establishing the purpose of the solution, why it exists and what it is intended to achieve. This usually takes place in consensus-building workshops involving the stakeholders. There are usually short-term objectives as well as long-term ones, and they can be in different areas, for example technology, business, user experience. They are sometimes expressed as impact objectives with data points and indicators that can be referenced during the project and in the optimization phase.