The packaging design represents either the beginning or the end of a customer journey. It must encompass all communication that has occurred up to that point. It must keep a promise. Or it must communicate strongly enough from the shelf in order to sell. Our packaging designers are motivated by the physical encounter between the brand and consumers.
The best basic ingredient in the world in prize-winning packaging
Godt Brød bake using the finest organic flour. Flour milled from carefully cultivated grain. In harmony with nature. Godt Brød wants to give their baking-enthusiast customers the opportunity to bake using the finest basic ingredients.
Friele, Norway’s oldest and best-known coffee brand, asked us to create a balanced, comprehensive and stylish upgrade to the company’s visual identity. In April 2015, Knowit and Friele’s project won the Norwegian Design Council Award for Design Excellence.
Alde – a quality cider from Bleie Farm in Hardanger
Olav Bleie is investing in the development of alcoholic cider production at his farm in Hardanger. He is seeking help in developing a brand and identity, as well as packaging design. The major market is those restaurants and bars in Vestlandet in Norway that have a particular interest in micro-breweries and locally produced goods.