There are many ways to optimize content and functionality for different platforms and screen sizes. In recent years, many companies have launched special applications for iPhone, iPad and Android. Some have created content specifically for mobiles, optimized for smaller screen sizes and the different way mobile devices are used.

Many companies and brands still have no content strategy for the 65 per cent of us who use our mobile devices to surf the web. They persevere with web sites optimized for computers, hoping that mobile visitors will be able to find what they are looking for. 

We have years of experience in strategic consulting and weighing up the respective pros and cons of apps and responsive web sites.

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