The possibilities are endless when it comes to adapting content and functionality for different platforms, devices and screen sizes. You can create tailored applications for the iPhone, iPad and Android platforms as an alternative to building a responsive web site. In doing so, you can refine the interface and create a more exclusive user experience for mobile users.

But there are alternatives...

Adding apps to the mix means you will have another digital channel to worry about. A well thought out strategy will make multiple digital channels easier to manage. We can help you develop solutions and strategies that meet the needs of your company.

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Mobile web sites

Instead, some companies opt to create content pages specially for mobile use and add them to the standard web site. The content and functions are optimized for the screen size and the way mobile devices are used. A third group of companies has optimized an entire web site for mobile use, often with reduced and simplified functions. This web site is displayed when mobile phones or tablets visit the site.

No mobile strategy

Many companies and brands still have no image strategy for the 65 per cent of us who access the Internet via mobile devices. They persevere with web sites optimized for laptops and desktops, hoping that mobile visitors will be able to find what they are looking for. 

Strategy, design and implementation

Knowit offers expertise in digital strategy, concept development and design to help you implement and manage web sites and apps. With us, you can develop a strategy for mobile apps that complements your digital strategy. Contact us to find out how we can help you create a mobile experience that seamlessly integrates with your other channels and services.

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