Social media have become a central part of our lives in a very short time, and in many ways they are indicative of the way we communicate and share information.
The challenge is in rethinking how we view marketing. Content must be produced continuously, and it needs a quantitative breadth based on its aim and objective in order to be relevant to each target group in the different phases of their journey. Digital content is based on creating numerous posts aimed at separate goals, separate target groups and separate phases. And it is always based on the needs of the recipients.
The opportunities are to open channels to customers, which means that you have a relationship before, during and after the purchase of a product, transport or service. The opportunities are to better manage brand relationships, customer relationships and crisis relationships by using the entire digital ecosphere in the best way.
Over the years, Knowit has developed a very strong offer in terms of building strategies for digital brands and social media. Here is a sample of the activities we can help you with.
We can help you produce a strategy and tactical framework for your social media presence.
We produce tailor-made courses for you based on your specific needs that we identify together with you. These courses are based on being able to expand knowledge of certain subjects and focus on the entire social media strategy or minor elements of it, such as earned media, paid media, digital PR or individual channels.
Insights and knowledge expansion regarding crisis management on social media. How you, as a company or organisation, handle crises in a digital context.
We help you to write policies for employees’ use of social media. Or we can help you to revise existing policies in order to update them for the current digital world.
We are working on several projects where we are continuously available online or by telephone for questions and quick sounding-board work.
Inventory of existing ongoing work, review and identification of existing channels, content, target groups and degree of engagement.
