Display advertising, traditionally known as banner advertising, is one of the oldest forms of online marketing. You will recognise them from online newspapers and other major websites.
But the once small and rectangular advertisements are becoming increasingly smarter and more advanced, both in design and in targeting opportunities.
The huge expansion in recent years within targeting, pricing and measurability has represented a renaissance for banners. Its reputation among regular advertisers has improved.
A well-planned and monitored promotion in which you display advertisements on websites segmented according to the web user’s geography, interests or previous activity can, for example, give particularly good results.