Content is king
The digital explosion makes it impossible to argue that there is a lack of content out there. The battle for the users’ favour and attention also intensifies. For a brand in tough competition with other market players, this in itself can be difficult enough. To successfully communicate your story in the middle of all this, is even harder.
It is about tailoring your story to your audience, on their terms. Thus, our copy-focused and graphically-skilled content marketers do more than just produce factual articles. It is becoming increasingly common to use known narrative techniques from TV through video clips of different length and format.