Your target group uses mobile devices more than computers
Many companies and brands still have no content strategy for the 65 per cent of users who access the Internet via mobile devices. They persevere with web sites optimized for visitors surfing on computers, hoping that mobile users will be able to find what they are looking for.
There are many ways you can optimize your content and functionality for different platforms and screen sizes. Many companies have launched tailored applications for iPhone, iPad and Android. Some have created content specifically for mobiles, optimized for smaller screen sizes and the different way mobile devices are used. A third group of companies has created special versions of the entire web site that are displayed when mobile phones or tablets visit the site. There are also various ways of managing separate addresses for mobile pages or displaying them automatically when a mobile device is detected.