Suunto Customizer Offers a Unique Customer Experience

Published 08 Dec 2015

Suunto has introduced the Customizer, a new online tool that allows consumers to create unique, personalized sports watches. Knowit was responsible for the visual design and functionality of the Customizer as well as for the coordination of the tool’s technical implementation.

Knowit executed all the necessary platform development work on EPiServer and handled integration with the Canadian MyCustomizer application.

“It is incredibly impressive for a Finnish company to create such an innovative global service application. The demand for more customizable digital solutions is clearly on the rise – customers are expecting the possibility to personalize products and services. Suunto is a long-term client of ours and we have been on hand to plan and support the digitalization of their business", says Janne Tuominiemi, Director of Design & Digital at Knowit Oy.

The Customizer is launched with Ambit3 Peak and Ambit3 Sport and users can choose their favorite colors and materials for practically every part visible on the watch. The array of design elements selectable enables thousands of unique combinations.

“Some people prefer trail running and mountaineering, others like busting it out with triathlon and cycling – athletes come in all stripes and now their sport watches can too. For a long while now, our Ambit collection users have been able to modify watch features according to their personal requirements. Our users also create content, develop Apps and share their workout programs on, so the Customization tool is really a natural continuation for us,” says Janne Kallio, Performance Business Digital Lead at Suunto.

Other results of cooperation between Suunto and Knowit include the popular Movescount global web portal and Suunto Sports Pages, which won the award in the European Digital Communication Awards in the website category.

Enter the Suunto Customizer tool here or view ready-made designs from the Design Gallery

Suunto was born in 1936 when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass. Since then, Suunto has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe. From the highest mountains to the deepest oceans, Suunto physically and mentally equips outdoor adventurers to conquer new territory.

Suunto's headquarters and manufacturing plant is in Vantaa, Finland. Suunto employs more than 400 people worldwide and its products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Arc'teryx, Atomic, Wilson, Precor and Mavic.

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