Knowit helps Midsona to digital success

Published 10 Jul 2014

Midsona has chosen Knowit to develop their digital internet channels. This assignment includes strengthening Midsona’s brands online. The first step is to adapt the website for mobile units using EPiServer 7.5.

Knowit will be developing the design and creating a flexible platform for the various brands in Midsona’s portfolio. Through the use of EPiServer 7.5, several advantages are achieved and new possibilities to optimize the benefits of a digital presence. Among other things, the design will be responsive to various screen sizes and editors can work more professionally with web content to continually optimize the experience for visitors.

– It is particularly gratifying to get an assignment for a quoted corporation headquartered in Malmö. We see this as confirmation of our ability to handle complex web assignments and our extensive knowledge about consumer behaviors online. We have, over the past years, taken the step from being seen as technical developers to being our clients’ digital one stop shop with a strong focus on user experience and business benefits, says Kenneth Lyngshede, VP of Knowit Digital Solutions Syd AB in Malmö.

Midsona has a strong position on the Nordic market, with several well-known own brands in the fields of nutrition and health, exercise nutrition, super foods, head colds and hygiene. The corporation also represents several internationally known brands. Products are sold through convenience stores, pharmacies and by mail order or online. Midsona had a turnover of SEK 916 million in 2013.

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