Jula chooses Knowit for e-commerce development

Published 09 Mar 2017

This year, DIYers and professionals will once again be able to make purchases online - in Jula’s new web store. The successful family-owned company from Skara has chosen Knowit as partner for developing its new e-commerce solutions, based on Episerver Commerce.

”Jula is expanding - and the need to offer our customers the same pleasant shopping experience online as we do in our stores is growing year by year. Developing and launching our web store is therefore the most important thing we will be doing this year - and we are glad that Knowit will be helping us,” says Johan Thorell, Jula’s business field manager for e-commerce.

Currently, Jula showcases its range online, but customers must visit a physical store to make a purchase. In 2011, Jula phased out its web store to invest more in physical stores and create a loyalty club. But the consumers of today are growing ever more digital and the time is come for a new venture into e-commerce.

Jula has 90 stores in three countries (Sweden, Norway and Poland) and in 2015, the group had a turnover of SEK 5.9 million. The product range is aimed at DIYers, such as homeowners, hobby builders, farmers and carpenters. The range includes tools, workwear, gardening products, paint and household appliances. The loyalty program, Jula Club, now has more than two million members.

Jula’s e-commerce venture is based on an existing platform in Episerver Commerce and the solution will be operated through Episerver’s cloud solution, DXC, which is based on Microsoft Azure. With Knowit as an experienced partner with solid knowledge of web development, and a modern, flexible e-commerce platform, Jula will be launching e-commerce in Sweden, Norway and Poland. Knowit is steadily growing in the e-commerce segment and has, over the past few years, established itself as one of the market leaders among the suppliers in this field.

Read more about Knowit’s digital solutions on knowit.se.

The information contained herein is such as shall be made public by Knowit, in accordance with the Securities Market Act and/or the Financial Instruments Trading Act. This press release was made public at 9 AM on March 9 2017.

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