TELE2 shook up the mobile phone market when they did away with fixed-period contracts and prepackaged subscriptions. The customer can now put together the package they want and change their mind whenever they want, cost free – a shift that placed entirely new demands on the website.
TELE2 wanted to be quicker to market new offers and to encourage more online purchases – preferably via mobile phone. Their CMS wasn’t living up to these demands. Therefore, the project’s aim was to achieve a more mobile-adapted publication and e-commerce solution that could meet high requirements for content management as well as deliver more e-purchases.
Knowit carried out a prestudy during autumn 2013 and were then entrusted with delivering the entire project during 2014. This work involved approximately 10,000 working hours. The technical solution is based on EPiServer for the CMS and Magneto for the e-commerce system. Our undertaking covered everything from project management, analysis, concept and development to administration. The design was created by TELE2’s normal design supplier who became a part of the project scrum team.
The concept was worked up based on initial impact mapping. We followed our concept development process during which we gradually concretise and evaluate the concept. The final design went through many rounds of refinement before release.
Knowit was responsible for system and solution architecture. Integrations covered the Magneto e-commerce tool and ImageVault DAM tool. The Development Team used Scrum tailored to TELE2’s development model. Throughout the project, a test manager was employed to coordinate and implement device and system testing. We also coordinated TELE2’s acceptance testing in compliance with their own testing methodology.
Knowit has delivered on the high demands placed on measurability. We assisted in developing measurable goals and KPIs as well as adapting both the website and Google Analytics to provide the clearest possible measurements. We carried out user tests in our test laboratory. These tests ensured that the desired effects could be achieved when the website was in use by delivering an excellent user experience.
The results of the project have exceeded all expectations. They have led to a significant increase in online purchases. The proportion of purchases made via mobile phone now exceeds those via desktop clients. And we are naturally proud that we, as a full-service agency, were able to succeed in helping TELE2 to take an offensive position in this digital transition.
