
Background
At the end of 2015 Jula decided to invest in e-commerce yet again. The previous e-commerce project had been put on hold in 2011 as the company chose to focus on the expansion of the store network in Poland and the Nordic countries. The developed store network with associated logistics, a customer club comprising 2 million members, and a state-of-the-art central warehouse in Skara are now vital parts of the new investment in e-commerce. The goal is to take a share of the 60 billion that constitutes the retail percentage of e-commerce.