Transparent goals and carefully selected strategies proved to be a recipe for success. Follow ups to the campaign show that the average age of lay jurors has decreased somewhat and that the percent of those selected who fall into the 18-44 age group has increased from 21-23%.
Even if this is not a revolutionary rejuvenation to the ranks of lay jurors, it is at least a step in the right direction. The Swedish National Courts Administration are of the opinion that long-term communication initiatives are required to achieve the desired injection of fresh blood and the work is set to continue until the next election in 2019.
“I can’t say that I’m disappointed. On the contrary, I’m pleased by the results given the preconditions. Collaboration with Knowit has worked splendidly. They are responsive to our needs as a government agency and have a good understanding of how our organisation functions. At the same time, Knowit have contributed solutions to our problems that we ourselves might not have been capable of,” says Andreas.