Our television-viewing habits have changed. From being tied to a given broadcast time, we now have endless opportunities to control our own viewing. We now choose for ourselves when we want to watch the programmes that interest us. We buy the channels and programmes that grab our attention. We watch online – via computer, mobile phone or tablet.
Today, our demands are entirely different in comparison to the past. Today, we choose with care.
Therefore, as a media producer, it is now necessary to know one’s audience. Which programmes do they like and which do they dislike? The challenge facing TV 2 was to learn what their audience thinks about their programmes in order to create even better television and meet the demands of their customers. And, with over a million followers of their programmes on social media, there were important opinions and thoughts to be learnt.