Milk, cheese, butter
Mjölk.se contains information about Swedish milk, cheese and butter. The point of departure is milk in the glass, body, society and debate.
Useful mixture of Milk knowledge and trivia
Mjölk.se contains information about milk, cheese and butter. The website is part of the debate and a platform for LRF’s points of view, through brief, interesting and shareable facts.
Getting their message across
LRF Mjölk are behind the website. And behind them in their turn, Swedish dairy farmers, dairies and livestock associations. The intention is to convince that Swedish milk has a role to play; in a climate-smart and healthy diet, both for children and adults.
Knowledge and trivia
The aim is to create a healthy mixture of knowledge and trivia that attracts visitors and encourages them to pass on the information. The focus has been on creating a good-looking, modern interface with the latest technology.
Single page application
The content of the website consists of a single page that displays a number of articles with associated puff pieces. The shape and pattern of the puff pieces is adapted according to which article should be most prominent – for example, what is most popular at the time – and the visitor’s screen size.
Concept and website development
Knowit has contributed with the concept, design and development of the website. The site is responsive and built on EPiServer.
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