DeLaval

The challenge

DeLaval offers products, systems and services for every stage of milk production. The solutions are used by millions of dairy farmers worldwide, every day. While DeLaval is currently a world leader, the competition is fierce.

The relatively hierarchical internal structure was one of the greatest challenges in the project. Another was the fact that competence in product development is dispersed globally.

In addition to an external marketing challenge, there was also an internal cultural challenge. This internal challenge became obvious in that matters were often delegated upwards, to managers, who in turn were expected to have total control over their designated areas. This was a typical ”star” culture, with the manager in the middle. 

The results

The transformation has resulted in that the client now works more clearly with group efficiency through quarterly measurements and development within each project. There is an increased focus on management training of both program management and other employees. Further, expectations are more clearly defined between key stakeholders.

The company is also working more with coaching and incremental development. Today, the members of management team serve as ambassadors, passing along their knowledge to the company’s many developmental projects.