Logo – The Tree Tenant-owner Association

What

Knowit has followed the Bergen project since 2012 and was responsible for the development of the brand, marketing, media and sales strategies.

In close cooperation with architects, engineers and property developer BOB, we have developed an identity and signature with roots in Scandinavian design and Nordic traditions. We have also been responsible for all communications, advertising and PR.

GIF animation showing a room with a view through the window of how the building is being built

A new type of viewing

In order to allow potential buyers the opportunity to enjoy the view from various floors, we quite simply hired the countries biggest crane lift to take us 50 metres up in the air. We used the pictures we took to create a floor selector as a part of the digital prospectus.

Hands working wood with tools

Wood for The Tree

In keeping with the spirit of The Tree, we chose to produce the prospectus in wood to reinforce the project’s natural, organic and Scandinavian DNA.

Even though we were operating in a declining market, we succeeded in meeting our sales targets. The Tree will therefore, and to everyone’s delight, be constructed on schedule!
Do you have any questions?
Kenneth Lyngshede
VP Nordic Sales & Business Development, Knowit Experience
Contact me
Contact me

Interior design image. Modern wooden table with quality chairs in transparent plastic in a big room with large, white ceiling cross timbers. White, fresh impression, with timber elements.

The Tree – Logotype branded in wood

Prospectus bound in wood

Bergen’s airiest gym – wooden interior and large windows with a beautiful view
Do you have any questions?
Kenneth Lyngshede
VP Nordic Sales & Business Development, Knowit Experience
Contact me
Contact me

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