The Tree is an apartment complex that’s a little bit out of the ordinary. At 14 floors and 51 metres high, The Tree will be the tallest timber-frame building in the world on completion at the end of 2016.
Knowit has followed the Bergen project since 2012 and was responsible for the development of the brand, marketing, media and sales strategies.
In close cooperation with architects, engineers and property developer BOB, we have developed an identity and signature with roots in Scandinavian design and Nordic traditions. We have also been responsible for all communications, advertising and PR.
In order to allow potential buyers the opportunity to enjoy the view from various floors, we quite simply hired the countries biggest crane lift to take us 50 metres up in the air. We used the pictures we took to create a floor selector as a part of the digital prospectus.
In keeping with the spirit of The Tree, we chose to produce the prospectus in wood to reinforce the project’s natural, organic and Scandinavian DNA.
Even though we were operating in a declining market, we succeeded in meeting our sales targets. The Tree will therefore, and to everyone’s delight, be constructed on schedule!
