TELE2 logotype

Online investment

TELE2 wanted to be quicker to market new offers and to encourage more online purchases – preferably via mobile phone. Their CMS wasn’t living up to these demands. Therefore, the project’s aim was to achieve a more mobile-adapted publication and e-commerce solution that could meet high requirements for content management as well as deliver more e-purchases.

Frank the sheep, arms crossed

One supplier

Knowit carried out a prestudy during autumn 2013 and were then entrusted with delivering the entire project during 2014. This work involved approximately 10,000 working hours. The technical solution is based on EPiServer for the CMS and Magneto for the e-commerce system. Our undertaking covered everything from project management, analysis, concept and development to administration. The design was created by TELE2’s normal design supplier who became a part of the project scrum team.

TELE2’s website displayed on a PC

Gradual fine-tuning of concept and design

The concept was worked up based on initial impact mapping. We followed our concept development process during which we gradually concretise and evaluate the concept. The final design went through many rounds of refinement before release.

Frank and Francis the sheep

The development phase

Knowit was responsible for system and solution architecture. Integrations covered the Magneto e-commerce tool and ImageVault DAM tool. The Development Team used Scrum tailored to TELE2’s development model. Throughout the project, a test manager was employed to coordinate and implement device and system testing. We also coordinated TELE2’s acceptance testing in compliance with their own testing methodology.

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Kenneth Lyngshede
VP Nordic Sales & Business Development, Knowit Experience
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Optimisation

Knowit has delivered on the high demands placed on measurability. We assisted in developing measurable goals and KPIs as well as adapting both the website and Google Analytics to provide the clearest possible measurements. We carried out user tests in our test laboratory. These tests ensured that the desired effects could be achieved when the website was in use by delivering an excellent user experience.

A person hold a mobile displaying the TELE2’s banner over a wooden floor

We have a result!

The results of the project have exceeded all expectations. They have led to a significant increase in online purchases. The proportion of purchases made via mobile phone now exceeds those via desktop clients. And we are naturally proud that we, as a full-service agency, were able to succeed in helping TELE2 to take an offensive position in this digital transition.

Significant increase in online purchases. Mobile purchases are now largest.

Learn more
Kenneth Lyngshede
VP Nordic Sales & Business Development, Knowit Experience
Contact me
Contact me

By contacting us you consent to Knowit handling your e-mail address and your name for the purpose of sending the requested information to you.

The party ultimately responsible for handling of personal data is either a subsidiary within the group or Knowit AB. If you know which Knowit company is the controller, you can contact that Knowit company directly, and you can always contact us at dataprotection@knowitgroup.com.

We store information about you for as long as we have your consent. You can at any time revoke your consent by clicking on Unsubscribe. The processing is performed in accordance with Knowit’s privacy policy.

Do you want us to give you a call?

By contacting us you consent to Knowit handling your e-mail address and your name for the purpose of sending the requested information to you.

The party ultimately responsible for handling of personal data is either a subsidiary within the group or Knowit AB. If you know which Knowit company is the controller, you can contact that Knowit company directly, and you can always contact us at dataprotection@knowitgroup.com.

We store information about you for as long as we have your consent. You can at any time revoke your consent by clicking on Unsubscribe. The processing is performed in accordance with Knowit’s privacy policy.

Thanks! We will call you as soon as possible.

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