During 2015, Interoptik – one of Norway’s leading chains of opticians with 69 shops nationwide – decided to upgrade and redesign their website using the EPiServer publication tool. The principle focus was on upgrading from EPiServer 6 to EPiServer CMS 8. The aim was to lift the digital platform to a higher level and make the website responsive. Interoptik needed a more flexible, modern solution that worked equally well on desktop computers, mobile phones and tablets. In addition, they wanted to automate their product information and renew their graphic expression, something which would make the work of the web editor simpler and more efficient.