Wooden spoon with flour

The challenge

Reinforce the visual identity and brand through organic product lines sold in their own bakeries. A Clear sender identity through colour and message while highlighting the individuality of the various products in the flour line.

The new Godt Brød flour packaging

The solution

A typographical solution of block lettering is central to the design. Organic is healthy and fresh. Strong colours reinforce the vital, modern, ideological nature of the product. Text, colours and small illustrations make the product unique. A visible, modern and different flour line that inspires customers to bake.

Den Gyldne Hane 2015 – Gold Award for Best Packaging Design

Learn more
Kenneth Lyngshede
VP Nordic Sales & Business Development, Knowit Experience
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