The farm has a long and proud history. We took as our stating point the farm’s house mark – combined with personality and charm. The product is handmade, something we wanted to reflect in the brand identity. The label, the coloured bottle cap, the focus on the product’s quality – as well as the “approved by my father” tagline – are all examples of approaches to strengthen this connection. Demand for the product has proved to be far above Olav’s expectations, leaving him to increase production to meet the market’s demands.

A picture of the farm with an apple tree in the background and a small box – the house mark reproduced in white over the picture (a triangle with a cross on top and two ‘feet’ at the bottom)
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Kenneth Lyngshede
VP Nordic Sales & Business Development, Knowit Experience
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